Reflect's latest analysis of price elasticity in Swedish grocery retail reveals significant changes in consumer behavior. Price sensitivity has increased by 15% since 2024, driven by inflation and changing purchase patterns.
Our study, based on data from over 2,000 respondents, shows that consumers increasingly compare prices between stores and choose private label products over branded alternatives.
For retailers, this means traditional pricing models need revision. We recommend a more dynamic approach based on real-time data and category-specific price elasticity.